Hey <_$firstName_>!

We didn't forget about you! In fact, I just got the OK
to offer you a $10 gift certificate--if you reactivate
your membership right now. (That's one holiday gift off
your list!)

We're MyPoints, the folks who merged with "Direct Value
To You" (DV2U.com) earlier this year...

You might remember that you were a DV2U member, and our
merger entitled you to *upgrade* your membership and
earn redeemable Points--simply by reading email,
shopping online and touring web sites. Which reminds
me...

If you upgrade right now, you get one more bonus: We'll
immediately stock up your account with another 100
Points!

You Can Redeem These Points For Awesome Rewards...
===========================================================

With as few as 1,000 Points, you can cash them in for
rewards like free airline miles, free clothes, free
books, free CDs, free computers, free movies, free
dinners, free Hawaii vacations and free Caribbean
cruises. >From merchants like...

...Macy's, Target, Blockbuster, Sony, Eddie Bauer,
Barnes & Noble, Hilton HHonors, Toys 'R Us, Olive
Garden and Sprint.

You've Been Missing Out On Earning Points -- Why?
===========================================================

You never upgraded your membership!

Lucky for you, I arranged a $10 gift certificate for
you. But the catch is, you've gotta upgrade within the
next 10 days.

So do it now! Go to:
http://www.mypoints.com/sape/14164/<_$jobID_>/y<_$encrUserID_>

In order to login, please use the following-- Your user
name: <_&getUserLogin_> Your password: <_&getPassword_>

Your Gift Certificate Is Good Toward 100s of Merchants!
===========================================================

=> Because it's a special SuperCertificate from
GiftCertificates.com, it can be redeemed for an
original gift certificate to 100s of the best stores,
restaurants, hotels and spas.

=> GiftCertificates.com merchants include Barnes &
Noble, Sam Goody, Saks Fifth Avenue, American Airlines,
Marriott Hotels & Resorts, and loads of famous names!

=> Shipping and handling is free through the holidays
(Dec. 31, 1999), and every order includes a free gift
card!

=> The $10 SuperCertificate is good toward your next
purchase of $25 or more at GiftCertificates.com (i.e.
you can buy a $25 gift certificate for just fifteen
bucks!)


It's Easy To Upgrade Your Membership Now
===========================================================

Just go to:
http://www.mypoints.com/sape/14164/<_$jobID_>/y<_$encrUserID_>

(Be sure to use this exact URL as it identifies you as
a Direct Value To You/MyPoints member. If you don't see
it as a link simply "copy" the URL and "paste" it into
the "Location" or "Address" window of your browser.)


If We Don't Hear From You
===========================================================

If we don't hear from you, we'll keep you on our
mailing list for special targeted offers. If you prefer
not to hear from us again, you can cancel your account
by going to:

http://www.mypoints.com/sape/14228/<_$jobID_>/y<_$encrUserID_>

If you have any questions regarding your account,
please contact us at membercare@mypoints.com.

Sincerely,

Bernard Membership Marketing

P.S. This offer expires in exactly 10 days. If we don't
hear from you within that time, you're gonna lose out
on getting the $10 SuperCertificate. So upgrade today!

P.S.S. Remember, when you upgrade your membership now,
we'll load up your account with 100 additional points.
Then you'll be rewarded with Points every time you read
email offers from us (matched to your interests), visit
recommended web sites, take surveys, make purchases,
and more! And, you'll be able to redeem your Points for
great name-brand merchandise.

Hurry! This special offer expires December 23th.

===========================================================
Your email address on record with MyPoints is
<_$emailAddress_>.

Copyright 1997, 1998, 1999 MyPoints.com, Inc.(TM) All
rights reserved. MyPoints.com, Inc. is a publicly
traded company, Nasdaq: MYPT.
http://www.corporate-ir.net/ireye/ir_site.zhtml?ticker=mypt&script=200